Pact Coffee

This was a submission for the Pact Coffee's YCN competition brief. It requested a main piece of artwork to be placed at the Point of Sale (POS) at the coffee shops that Pact supplies their coffee to. The artwork needed to encompass the soul of Pact Coffee, including its ethical mission and close relationship with their coffee farmers. The artwork then needed to demonstrate its versatility in its ability to be translated onto other branded elements.

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In order to represent their close relationship with their farmers, this concept is inspired by primary school tea towels, where each child draws on their face. This allows the customers to see the faces behind their coffee whilst in the appropriate context of kitchenware. The design, that also includes key facts and pieces of information about the brand, is shown to be easily adjustable to different formats such as tote bags, t-shirts and coffee mugs.

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