Post-Covid Posters

This project, undertaken in March 2020 just at the start of the COVID-19 pandemic, was a response to an essay that explored the use of semiotics by designers. Looking at the uses of signs and symbols and their corresponding associations that are so engrained in our society, as well as official and unofficial language that helps to communicate the correct message, down to the simplicities of the emotions that colours are able to convey, a government campaign for the easing of lockdown restrictions was created. 

​

Using bright colours, and simplistic messaging the posters attempt to ooze positivity, seeming less formal and severe to the black and yellow tape messaging previously used at the height of the pandemic. A new logo and slogan use the rainbow as a new symbol of hope that has become widely used in the darkest of times. The three posters have then been turned into fun gifs that would appear across government social media to spread the messages further.

​

​